LinkedIn Google Analytics Assessment Answers 2023

LinkedIn Google Analytics Assessment Answers 2023
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Google Analytics is a web analytics tool provided by Google that tracks and records website traffic. It is also available as a platform within the Google Marketing Platform. After acquiring Urchin in November 2005, Google launched the service. Google Analytics is the most commonly used web analytics tool on the internet as of 2019. Google Analytics for Mobile Apps is an SDK that collects usage data from iOS and Android apps. Browsers, browser plugins, firewalls, and other tools can all be used to block Google Analytics.

LinkedIn Google Analytics Assessment Answers 2023

 

Q1. You want to verify that Google Analytics is working immediately after installation. Which report do you review?

 

  • Audience > Active Users
  • Acquisition > Overview
  • Realtime > Overview
  • Behavior > Behavior Flow

 

Q2. If you posted a link offering 50% off a hat, but the link sent people to a page of sweaters, what impact would you most likely see?

 

https://www.videosprofitnetwork.com/watch.xml?key=0552df4fd7e4a0cf0843c17c23524c5b
  • a high page score
  • a low bounce rate
  • a high bounce rate
  • a low page score

 

Q3. Of the following segments, which represents the highest value audience?

 

  • users who converted
  • sessions with a >80% bounce rate
  • all multisession users
  • sessions with 0 goal completions

 

Q4. You already have Google Analytics set up on your website, but decide to add Google Tag Manager. What do you do with the existing Analytics tag?

 

  • Remove the tag.
  • Move the tag to just before </head>.
  • Keep the tag.
  • Move the tag to just before </body>.

 

Q5. What is the hierarchy between sessions, users, and hits?

 

  • User > Session > Hit
  • Session > Hit > User
  • Session > User > Hit
  • User > Hit > Session

 

LinkedIn Google Analytics Assessment Answers 2023

 

Q6. Is it possible to measure how far someone scrolls on a page using Google Analytics? If so, how?

 

  • yes, with a calculated metric
  • yes, by viewing in page analytics
  • yes, with event tracking
  • no, not possible

Q7. If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you look at?

 

  • Audience > Behavior > Engagement
  • Realtime > Traffic Sources
  • Acquisition > All Traffic > Channels
  • Acquisition > All Traffic > Referrals

 

Q9. Which Chrome extension, developed by Google, would be valuable for identifying deployment issues with Google Analytics?

 

  • Click & Test
  • Google Keep
  • Express UTM
  • Google Analytics Debugger

 

Q10. You want to track example.com and other example.com using a single property. What must be set up?

  • cross-domain tracking
  • Google Tag Manager
  • Include and Exclude filters
  • custom dimensions

 

 

Q11. What is the relationship between an event and an event goal?

 

  • Nothing, an event is another name for event goal.
  • An event is captured per user; an event goal is captured per session.
  • An event goal must be created in order to track events.
  • An event is a user interaction; an event goal is triggered by a selected event.

Q12. To email notification whenever a goal is completed, what do you configure?

  • scheduled emails
  • custom alerts
  • shared reports
  • shared assets

 

Q13. What is an example of a metric?

 

  • City
  • Source/Medium
  • Browser
  • Pageviews

 

Q13. What must be configured in order for Google Analytics to capture data?

 

  • UTM parameters
  • Google Tag Manager
  • User- [ ] ID feature
  • Analytics tracking code

 

Q14. What allows you to specify the steps your traffic is expected to take to reach your goal?

  • destination
  • funnel
  • visualization
  • Value

 

Q15. If you wanted to evaluate how your site performs relative to other sites in your industry vertical, what reports do you use?

 

  • Benchmarking
  • Cohort Analysis
  • Network Referrals
  • Publisher Referrers

 

Q16. What is the hierarchy of a Google Analytics account?

 

  • Account > Property > Organization > Views
  • Organization > Account > Property > Views
  • Organization > Property > Account > Views
  • Account > Organization > Property > Views

Reference

 

Q17. What feature do you configure if you want to track transactions, order values, shopping cart behavior, and product performance?

 

  • campaigns
  • revenue
  • ecommerce
  • ROAS (Return On Ad Spend)

 

 

Q18. What is an example of data you cannot track in Google Analytics?

 

  • page speed score
  • return on advertising spend
  • precise user latitude/longitude data
  • time on site

 

Q19. If you create a new user at the property level, what does the user inherit access to?

 

  • all the views of that property
  • all the accounts in the organization
  • Nothing—each permission must be set manually.
  • all the properties in the account

 

Q20. In the following URL, what channel grouping is traffic assigned to?

 

example.com/?utm_source=google&utm_medium=cpc&utm_campaign=315

  • Display
  • Google
  • Organic Search
  • Paid Search

 

Q21. If you wanted to determine if a particular browser was resulting in a high bounce rate, what report could you look at?

 

  • Technology > Browser & OS
  • Site Speed > Page Timings
  • Mobile > Devices
  • Behavior > Engagement

Q22. You offer a downloadable music file called Sample Tone on your website. What is the best way to configure the components to track this event?

 

  • Hit: Download // Event: Sample Tone // Content: Music
  • Category: Music // Action: Download // Label: Sample Tone
  • Category: Download // Event: Music // Label: Sample Tone
  • Hit: Music // Event: Download //Content: Sample Tone

LinkedIn Google Analytics Assessment Answers 2023

 

Q23. You want to classify people who join your newsletter with a custom dimension for “Newsletter Subscribers.” What is the appropriate scope to apply to this custom dimension?

 

  • User
  • Hit
  • Product
  • Session

Q24. You are viewing a report with Source/Medium as the primary dimension, but also want to include landing page data. What do you do?

 

  • Use a filter.
  • Create a new view.
  • This is not possible.
  • Use a secondary dimension.

Q25. If you are collecting campaign data, which report shows the results?

 

  • Acquisition > Campaigns > All Campaigns
  • Audience > Custom > Custom Variables
  • Conversions > Goals > Overview
  • Behavior > Events > Overview

 

Q26. If you wanted to verify Google Analytics was working immediately after installation, which report would you review?

 

  • Acquisition > Overview
  • Realtime > Overview
  • Behavior > Behavior Flow
  • Audience > Active Users

LinkedIn Google Analytics Assessment Answers 2023

Q27. What does this represent inside of Google Analytics?

 

  • segment
  • report tab
  • data header
  • View

 

Q28. What is the relationship between an event and an event goal?

 

  • An event goal must be created in order to track events.
  • Nothing, an event is another name for event goal.
  • An event is captured per user; an event goal is captured
  • An event is a user interaction; an event goal is triggered by a selected event.

 

Q29. When configuring the global site tag, where in the HTML should it be placed?

 

  • directly before the </head> tag
  • directly after the <head> tag
  • directly after the <body> tag
  • directly before the </body> tag

 

Q30. What is this report an example of?

 

  • cohort analysis
  • funnel visualization
  • user flow
  • Treemap

 

Q31. A user downloads a white paper with event tracking once in a single session. Another user downloads the same white paper three times in a single session. How many unique events are counted?

 

  • one
  • three
  • two
  • four
  • Reference

 

Q32. How do you review the revenue and conversion rate between your traffic sources?

 

  • Create two segments, one for revenue and one for conversion rate, and then review Acquisition > All Traffic.
  • View Ecommerce > Overview and toggle Traffic Sources in the Explorer tab.
  • Create two segments, one for revenue and one for conversion rate, and then review Conversions > Ecommerce.
  • Go to All Traffic > Source Medium and set eCommerce in the Conversions menu.

 

Q34. Which calculated metric would return average events per user?

 

  • {{Total Events}} / {{Users}} Type: Float
  • {{Goals}} / {{Users}} Type: Percentage
  • {{Goals}} / {{Users}} Type: Float
  • {{Total Events}} / {{Users}} Type: Percentage

 

Q35. What report helps you understand how many days it takes from the time a user first visits to the time the user converts?

 

  • Assisted Conversions
  • Time Lag
  • Path Length
  • Shopping Behavior
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