Fiverr Social Media Marketing Skill Test Answers 2023

Fiverr Social Media Marketing Skill Test Answers 2023
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Fiverr Social Media Marketing Skill Test Answers 2023

1) How does creating a social network marketing plan differ from a traditional marketing plan?

  • The brand image should be completely different for social
  • The staff requirements and skillsets for social marketing are different
  • There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
  • Other than the method of delivery, a marketing plan either way will be similar

 

2) What non-financial measure of marketing is important to track?

  • CEO performance
  • Number of new hires in marketing
  • Number of impressions
  • New customer acquisition

 

3) What is a “vlog”?

  • Video Log
  • Video Blog
  • Log of blog activity
  • New technology to aid in blogging

Fiverr Social Media Marketing Skill Test Answers 2023

 

4) What are the four P’s of marketing?

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  • Product, Price, Place, Promotion
  • Price, Popularity, People, Placement
  • Popularity, Product, Promotion, People
  • People, Price, Promotion, Placement

 

5) What should a company post on Twitter?

  • New product launches
  • Significant company news
  • Occasional day to day posts of interest
  • All of the above

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6) What would the marketing budget section of a marketing plan consist of?

  • The cost to write the plan
  • The expected costs for each ad campaign based on the delivery method
  • The overall marketing budget for a year
  • The marketing personnel job descriptions

 

7) What is the method for being linked to other users on LinkedIn?

  • Followers
  • Connections
  • Friends
  • Associates

Fiverr Social Media Marketing Skill Test Answers 2023

 

8) How often should a marketing plan be revisited?

  • Never, once written it is complete
  • As often as needed in order to revisit the plan of action and revise any new actions
  • At company board meetings
  • During the financial review of the company each month

 

9) What place does Pricing have in marketing?

  • Higher prices guarantee a higher revenue stream
  • The company should actively market how much their products cost
  • Different pricing levels can be tested to see what elicits the best consumer response
  • Marketing based on the pricing level relative to the competition is important

Fiverr Social Media Marketing Skill Test Answers 2023

10) Why is it important to post to a blog regularly?

  • It reduces the cost per blog post
  • Keep readers engaged and also gives search engines content to index
  • It gives the social media marketing specialist something to do
  • It allows more chances for the company to put down the competition

 

11) What is meant by the concept of “viral” in social media?

  • Social media which is spread to viewers by the consumer, growing in popularity
  • It is a method of branding a company
  • Advertising which can easily be emailed
  • Marketing advertisements which are not serious

 

12) How can LinkedIn serve the company aside from social network marketing?

  • Job openings can easily be dispersed to qualified candidates on LinkedIn
  • Company pictures can be posted to the profile
  • Negative press about the competition can be easily spread
  • Pricing lists can be posted

 

13) What is a “call to action”?

  • Giving an advertisement’s receiver a specific direction such as ‘visit the site’
  • Using telemarketing to reach out to potential customers
  • Defaming the competition
  • Creating a new marketing campaign

14) How far into the future should a company plan its marketing activities?

  • Up to 1 year
  • 5 years
  • 1 month
  • Indefinitely

Fiverr Social Media Marketing Skill Test Answers 2023

15) What is the main reason traditional marketing will never completely go away?

  • It is cheaper than social media marketing
  • All companies are required by law to use traditional marketing techniques
  • There are better tax write offs for traditional marketing
  • It’s proven to work time and again

 

16) What style of blogging would be most effective for building relationships with customers?

  • Using the blog only for press releases
  • Posting resumes of the company officers
  • Posting articles about how terrific the company is, and putting down the competition
  • Writing posts about the company and its ups and downs from inside, personalized approach

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17) What can a company do to offset the cost of running a blog?

  • Place ads on the blog which generate pay per click income
  • Charge users a fee to read the blog
  • Only allow past customers to read the blog
  • Require a monthly membership to the entire company website

Fiverr Social Media Marketing Skill Test Answers 2023

18) What methods of social network marketing should a company always use?

  • Blogging only
  • Twitter, Blogs, Facebook
  • YouTube
  • Depends on the company, their product, their audience

 

19) What is a contingency plan?

  • A second written plan in case management doesn’t like the original plan
  • A detailed marketing plan
  • A set of actions to be taken if the original plan does not perform as anticipated
  • A marketing plan written just for social networking

 

20) How can a company use the same material for both traditional and social network marketing?

  • Posting a luring comment on Twitter to the company site
  • Selling ad space on the company website
  • Utilizing a television ad campaign online as well on their site and sites such as YouTube
  • Creating a magazine print ad with the company website

Fiverr Social Media Marketing Skill Test Answers 2023

21) What is “social media optimization”?

  • Creating content which easily creates publicity via social networks
  • Writing clear content
  • Creating short content which is easily indexed
  • Hiring people to create content for social networks

 

22) What is meant by the “blogosphere”?

  • The act of writing a blog
  • Specific niche blog community
  • The interconnected community of blogs via linking to each other
  • Advertising done via blogging

 

23) Which type of marketing would a company blog be considered?

  • Social Network Marketing
  • Traditional Marketing
  • Both
  • Neither

 

24) What is a method of marketing on Facebook which can reach several users by spending money?

  • Pay money for a better quality Facebook account
  • Pay a third party to make posts to your account
  • Charge a fee for users to be your friends
  • Facebook Pay Per Click placed advertisements

 

25) What can a company do on Facebook apart from their page to create a following?

  • Post more updates than usual
  • Post controversial posts
  • Use several pictures
  • Use Groups, both company originated and posting to other groups
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