How to Do on Page SEO for Website or Blog Step by Step 2022

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How to Do on Page SEO for Website or Blog Step by Step 2022

The Ultimate Guide to On-Page SEO in 2022

What is on-page SEO?

How to Do on Page SEO for Website or Blog Step by Step 2022:  On-page SEO, or on-site SEO, is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components include content elements, site architecture elements, and HTML elements.

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Google’s algorithm ranks your website on three main factors: on-page SEO, off-page SEO, and technical SEO:

We’ll cover on-page SEO elements below.

Off-page SEO refers to social sharing, external linking, and more.

Technical SEO refers to all the SEO elements not included in on-page and off-page practices, such as structured data, site speed, and mobile readiness — the more technical parts of SEO.

Note: This SEO “trilogy” isn’t always divided into three clean sections; some of these SEO elements will overlap. You’ll see how and why throughout this piece.

How to Do on Page SEO for Website or Blog Step by Step 2022

Why is on-page SEO important?

On-page SEO is important because it tells Google all about your website and how you provide value to visitors and customers. It helps your site be optimized for both human eyes and search engine bots.

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Merely creating and publishing your website isn’t enough — you must optimize it for Google and other search engines in order to rank and attract new traffic.

On-page SEO is called “on-page” because the tweaks and changes you make to optimize your website can be seen by visitors on your page (whereas off-page and technical SEO elements aren’t always visible).

Every part of on-page SEO is completely up to you; that’s why it’s critical that you do it correctly. Now, let’s discuss the elements of on-page SEO.

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On-Page SEO Elements

  • High-Quality Page Content
  • Page Titles
  • Headers
  • Meta DescriptionsImage Alt-text
  • Structured Markup
  • Page URLs
  • Internal Linking
  • Mobile Responsiveness
  • Site Speed

All on-page SEO elements fall into three main categories:

  • Content elements
  • HTML elements
  • Site architecture elements

You’ll see these elements divided into sections below.

How to Do on Page SEO for Website or Blog Step by Step 2022

Content Elements

Content elements refer to the elements within your site copy and content. In this section, we’ll focus mostly on crafting high-quality page content that benefits your visitors and tells Google that your website provides value.

High-Quality Page Content

Page content is the heart of on-page SEO. It tells both search engines and readers what your website and business are all about.

The first step to creating high-quality content is choosing relevant keywords and topics. Conduct keyword research by searching Google for terms and seeing what surfaces for competitors and other websites. You can also use tools like Ahrefs, AnswerthePublic, and UberSuggest.

HTML Elements

HTML elements refer to the elements in your source code.

Note: To see the source code for any page in your browser, click View > Developer > View Source in the top menu.

Page Titles

Your website page titles (also known as title tags) are one of the most important SEO elements.

on page seo page title tag

Titles tell both visitors and search engines what they can find on the corresponding pages.

To ensure your site pages rank for the proper intent, be sure to include the focus keyword for each page in the title. Incorporate your keyword as naturally as possible.

Here are some best practices for when developing a page title:

Keep it under 70 characters (per Google’s update) … any longer and your title will be cut off in search results. Mobile search results show up to 78 characters.

Headers, also known as body tags, refer to the HTML element <h1>, <h2>, <h3>, and so on.

on page seo headers

These tags help organize your content for readers and help search engines distinguish what part of your content is most important and relevant, depending on search intent.

Incorporate important keywords in your headers, but choose different ones than what’s in your page title. Put your most important keywords in your <h1> and <h2> headers.

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Meta Descriptions

Meta descriptions are the short page descriptions that appear under the title in search results. Although it’s not an official ranking factor for search engines, it can influence whether or not your page is clicked on — therefore, it’s just as important when doing on-page SEO.

on page seo meta descriptions

Meta descriptions can also be copied over to social media when your content is shared (by using structured markup, which we talk about below), so it can encourage click-throughs from there, too.

Here’s what makes for a good meta description:

Keep it under 160 characters, although Google has been known to allow longer meta descriptions — up to 220 characters. (Note: Mobile devices cut off meta descriptions at 120 characters.)
Include your entire keyword or keyword phrase.
Use a complete, compelling sentence (or two).
Avoid alphanumeric characters like —, &, or +.

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Image Alt-text

Image alt-text is like SEO for your images. It tells Google and other search engines what your images are about … which is important because Google now delivers almost as many image-based results as they do text-based results.

That means consumers may be discovering your site through your images. In order for them to do this, though, you have to add alt-text to your images.

Here’s what to keep in mind when adding image alt-text:

Make it descriptive and specific.
Make it contextually relevant to the broader page content.
Keep it shorter than 125 characters.
Use keywords sparingly, and don’t keyword stuff.
Structured Markup
Structured markup, or structured data, is the process of “marking up” your website source code to make it easier for Google to find and understand different elements of your content.

Structured markup is the key behind those featured snippets, knowledge panels, and other content features you see when you search for something on Google.

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On-Page SEO Checklist

  • Crawl your website.
  • Conduct an SEO audit and define your site architecture.
  • Update URLs, page titles, and meta descriptions.
  • Make sure your keyword is in your URL.
  • Include your keyword throughout your page.
  • Track keywords and topics for each page.
  • Don’t keyword stuff.
  • Establish value propositions for each page.
  • Define your target audience.
  • Plan new page titles.
  • Add new meta descriptions.
  • Review and edit page content as needed.
  • Incorporate visual content.
  • Optimize your visual content.
  • Add internal links.
  • Add external links.
  • Optimize for conversions.

1. Crawl your website.

Get an overview of all of your website pages that search engines have indexed. For HubSpot customers, our Page Performance tool (under Reports) will allow you to do this. If you’re not using HubSpot, you can try using a free tool like Xenu’s link crawler.

After crawling your site and exporting the results into an Excel (or .csv) file, there will be three key columns of data that you should focus on:

The web address (a.k.a. URL)
The page title
The page meta description
Copy and paste these three columns into your template.

2. Conduct an SEO audit and define your site architecture.

Now that you have a basic index of your site in the template, you’ll want to organize and prioritize your web pages. Start by defining where within your site architecture your existing pages currently sit.

Do this in column A. Note whether a page is your homepage (ideally you’ll only have one of those), a page in your primary (or secondary) navigation menu, an internal page, and so on.

3. Update URLs, page titles, and meta descriptions.

Review your current URLs, page titles, and meta descriptions to see if they need updating.

(This is the beauty of using a template to organize your SEO: You get a broad overview of the type of content you have on your website.

4. Make sure your keyword is in your URL.

As we mentioned above, add your keyword to your URL. For example, image you own a hot yoga studio called ADYoga. You have a web page that includes videos of your classes. The keyword for this page is “hot yoga online classes” — so, you’d want to include that keyword in your URL. The URL for this web page may look like this: www.ADyoga.com/hot-yoga-online-classes.

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5. Include your keyword throughout your web page.

In addition to your URL, you’ll want to add your keyword throughout your web page(s). This includes your title and headers. Sprinkle your keyword throughout your content as well where it fits naturally.

6. Track keywords and topics for each page.

Think of your target keyword as the designated topic for a particular page. If you’re using the HubSpot template, In column O, define just one topic per page.

7. Don’t keyword stuff.

We just covered many examples in which keywords are both helpful and necessary for SEO purposes. However, one mistake many first-timers make when improving their on-page SEO is “keyword stuff”.

Keyword stuffing can be detrimental to your website and web page’s SEO and it can feel spammy to readers/ visitors.

8. Establish value propositions for each page.

A very important next step, which is often overlooked, is establishing a value proposition for each page of your website. Each page should have a goal aside from just ranking for a particular term.

9. Define your target audience.

Define your target audience — do you have a single buyer persona or multiple personas? Keep this persona in mind as you optimize your site’s pages. (Remember, you are optimizing for humans, too — not just search engine robots.

10. Plan new page titles.

Now that you’ve documented your existing page titles and have established value propositions and target audiences for each of your pages, write new page titles (if necessary) to reflect your findings.

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