Fiverr Social Media Marketing Skill Test Answers 2023
1. Which of the following would be leveraging both social networks and traditional marketing?
a Handing out print advertisements with a coupon for a store
b A print advertisement in a magazine which drives people to a website where there is a free trial offer
c Posting an advertisement on a message board
d Hosting a video ad on YouTube not otherwise seen elsewhere
2.What style of videos can a company post on YouTube?
a Video Blogs
b Television Commercials
c Product Demonstrations
d All of the above
3.How does creating a social network marketing plan differ from a traditional marketing plan?
a The brand image should be completely different for social marketing
b The staff requirements and skill sets for social marketing are different
c There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
d Other than the method of delivery, a marketing plan either way will be similar
4.How can a company convert posts on Twitter to sales?
a Write demeaning points about the competition
b Write posts about personal information of the CEO
c Creating posts which drive followers to their site
d Constantly post updates about how the company needs more sales
5.What non financial measure of marketing is important to track?
a CEO performance
b Number of new hires in marketing
c Number of impressions
d New customer acquisition
6.Which of the following is an important aspect of creating blogs and posting content?
a Using a witty user name
b Posting at least once a month to the blog
c Social Media Optimization
d Using humor
7.What is a “vlog”?
a Video Log
b Video Blog
c Log of blog activity
d New technology to aid in blogging
8.How do ebooks represent a form of marketing?
a They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
b They are not a form of marketing
c They can be placed on free sites where paid advertisements generate income
d They can be used to defame the competition
9.What are the four P’s of marketing?
a Product, Price, Place, Promotion
b Price, Popularity, People, Placement
c Popularity, Product, Promotion, People
d People, Price, Promotion, Placement
10.Why is there no specific definition of what is social media marketing?
a There is no governing body over social media marketing
b Companies cannot come to one definition
c The concept is relatively new compared to traditional marketing and is still being defined
d It has not yet been widely accepted
11.What should a company post on Twitter?
a New product launches
b Significant company news
c Occasional day to day posts of interest
d All of the above
Fiverr Social Media Marketing Skill Test Answers 2023
12. How is site traffic useful in evaluating marketing?
a Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
b There is no correlation between site traffic and marketing
c Ads can send receivers to a specific landing page, which can be tracked
d Product sales from the company website can be attributed directly to the marketing campaign
13. What would the marketing budget section of a marketing plan consist of?
a The cost to write the plan
b The expected costs for each ad campaign based on the delivery method
c The overall marketing budget for a year
d The marketing personnel job descriptions
14.How can a company create a forum for dialogue on LinkedIn?
a Post updates to the company status
b Use of Groups
c Change the company profile regularly
d Post demeaning comments for the competitors’ pages
15.What is the method for being linked to other users on LinkedIn?
a Followers
b Connections
c Friends
d Associates
16.What is one measure a company can use to validate the usefulness of its video posts on YouTube?
a The number of followers
b The amount of views of the video
c The number of videos the company has up
d The sales volume of the company
17.How often should a marketing plan be revisited?
a Never, once written it is complete
b As often as needed in order to revisit the plan of action and revise any new actions
c At company board meetings
d During the financial review of the company each month
18.What is the overall goal of social media marketing for companies?
a Generate sales
b Increase company headcount
c Increase their web presence
d Help accelerate product launches
19.What place does Pricing have in marketing?
a Higher prices guarantee a higher revenue stream
b The company should actively market how much their products cost
c Different pricing levels can be tested to see what elicits the best consumer response
d Marketing based on the pricing level relative to the competition is important
20.What should a company do for commercial advertisements on YouTube in order to maximize its effectiveness?
a Ask the watcher to visit the company site at the end of the video
b Make the videos at least 5 minutes long
c Make the videos under 10 seconds
d Have the CEO featured in the advertisement
