Fiverr Social Media Marketing Skill Test Answers 2023

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Fiverr Social Media Marketing Skill Test Answers 2023

1) How does creating a social network marketing plan differ from a traditional marketing plan?

The brand image should be completely different for social
The staff requirements and skillsets for social marketing are different
There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
Other than the method of delivery, a marketing plan either way will be similar

2) What non-financial measure of marketing is important to track?

CEO performance
Number of new hires in marketing
Number of impressions
New customer acquisition

3) What is a “vlog”?

Video Log
Video Blog
Log of blog activity
New technology to aid in blogging

Fiverr Social Media Marketing Skill Test Answers 2023

4) What are the four P’s of marketing?

Product, Price, Place, Promotion
Price, Popularity, People, Placement
Popularity, Product, Promotion, People
People, Price, Promotion, Placement

5) What should a company post on Twitter?

New product launches
Significant company news
Occasional day to day posts of interest
All of the above

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6) What would the marketing budget section of a marketing plan consist of?

The cost to write the plan
The expected costs for each ad campaign based on the delivery method
The overall marketing budget for a year
The marketing personnel job descriptions

7) What is the method for being linked to other users on LinkedIn?

Followers
Connections
Friends
Associates

Fiverr Social Media Marketing Skill Test Answers 2023

8) How often should a marketing plan be revisited?

Never, once written it is complete
As often as needed in order to revisit the plan of action and revise any new actions
At company board meetings
During the financial review of the company each month

9) What place does Pricing have in marketing?

Higher prices guarantee a higher revenue stream
The company should actively market how much their products cost
Different pricing levels can be tested to see what elicits the best consumer response
Marketing based on the pricing level relative to the competition is important

Fiverr Social Media Marketing Skill Test Answers 2023

10) Why is it important to post to a blog regularly?

It reduces the cost per blog post
Keep readers engaged and also gives search engines content to index
It gives the social media marketing specialist something to do
It allows more chances for the company to put down the competition

11) What is meant by the concept of “viral” in social media?

Social media which is spread to viewers by the consumer, growing in popularity
It is a method of branding a company
Advertising which can easily be emailed
Marketing advertisements which are not serious

12) How can LinkedIn serve the company aside from social network marketing?

Job openings can easily be dispersed to qualified candidates on LinkedIn
Company pictures can be posted to the profile
Negative press about the competition can be easily spread
Pricing lists can be posted

13) What is a “call to action”?

Giving an advertisement’s receiver a specific direction such as ‘visit the site’
Using telemarketing to reach out to potential customers
Defaming the competition
Creating a new marketing campaign

14) How far into the future should a company plan its marketing activities?

Up to 1 year
5 years
1 month
Indefinitely

Fiverr Social Media Marketing Skill Test Answers 2023

15) What is the main reason traditional marketing will never completely go away?

It is cheaper than social media marketing
All companies are required by law to use traditional marketing techniques
There are better tax write offs for traditional marketing
It’s proven to work time and again

16) What style of blogging would be most effective for building relationships with customers?

Using the blog only for press releases
Posting resumes of the company officers
Posting articles about how terrific the company is, and putting down the competition
Writing posts about the company and its ups and downs from inside, personalized approach

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17) What can a company do to offset the cost of running a blog?

Place ads on the blog which generate pay per click income
Charge users a fee to read the blog
Only allow past customers to read the blog
Require a monthly membership to the entire company website

Fiverr Social Media Marketing Skill Test Answers 2023

18) What methods of social network marketing should a company always use?

Blogging only
Twitter, Blogs, Facebook
YouTube
Depends on the company, their product, their audience

19) What is a contingency plan?

A second written plan in case management doesn’t like the original plan
A detailed marketing plan
A set of actions to be taken if the original plan does not perform as anticipated
A marketing plan written just for social networking

20) How can a company use the same material for both traditional and social network marketing?

Posting a luring comment on Twitter to the company site
Selling ad space on the company website
Utilizing a television ad campaign online as well on their site and sites such as YouTube
Creating a magazine print ad with the company website