LinkedIn Google Analytics Assessment Answers 2023

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Google Analytics is a web analytics tool provided by Google that tracks and records website traffic. It is also available as a platform within the Google Marketing Platform. After acquiring Urchin in November 2005, Google launched the service. Google Analytics is the most commonly used web analytics tool on the internet as of 2019. Google Analytics for Mobile Apps is an SDK that collects usage data from iOS and Android apps. Browsers, browser plugins, firewalls, and other tools can all be used to block Google Analytics.

LinkedIn Google Analytics Assessment Answers 2023

Q1. You want to verify that Google Analytics is working immediately after installation. Which report do you review?

Audience > Active Users
Acquisition > Overview
Realtime > Overview
Behavior > Behavior Flow

Q2. If you posted a link offering 50% off a hat, but the link sent people to a page of sweaters, what impact would you most likely see?

a high page score
a low bounce rate
a high bounce rate
a low page score

Q3. Of the following segments, which represents the highest value audience?

users who converted
sessions with a >80% bounce rate
all multisession users
sessions with 0 goal completions

Q4. You already have Google Analytics set up on your website, but decide to add Google Tag Manager. What do you do with the existing Analytics tag?

Remove the tag.
Move the tag to just before </head>.
Keep the tag.
Move the tag to just before </body>.

Q5. What is the hierarchy between sessions, users, and hits?

User > Session > Hit
Session > Hit > User
Session > User > Hit
User > Hit > Session

LinkedIn Google Analytics Assessment Answers 2023

Q6. Is it possible to measure how far someone scrolls on a page using Google Analytics? If so, how?

yes, with a calculated metric
yes, by viewing in page analytics
yes, with event tracking
no, not possible

Q7. If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you look at?

Audience > Behavior > Engagement
Realtime > Traffic Sources
Acquisition > All Traffic > Channels
Acquisition > All Traffic > Referrals

Q9. Which Chrome extension, developed by Google, would be valuable for identifying deployment issues with Google Analytics?

Click & Test
Google Keep
Express UTM
Google Analytics Debugger

Q10. You want to track example.com and other example.com using a single property. What must be set up?

cross-domain tracking
Google Tag Manager
Include and Exclude filters
custom dimensions

Q11. What is the relationship between an event and an event goal?

Nothing, an event is another name for event goal.
An event is captured per user; an event goal is captured per session.
An event goal must be created in order to track events.
An event is a user interaction; an event goal is triggered by a selected event.

Q12. To email notification whenever a goal is completed, what do you configure?

scheduled emails
custom alerts
shared reports
shared assets

Q13. What is an example of a metric?

City
Source/Medium
Browser
Pageviews

Q13. What must be configured in order for Google Analytics to capture data?

UTM parameters
Google Tag Manager
User- [ ] ID feature
Analytics tracking code

Q14. What allows you to specify the steps your traffic is expected to take to reach your goal?

destination
funnel
visualization
Value

Q15. If you wanted to evaluate how your site performs relative to other sites in your industry vertical, what reports do you use?

Benchmarking
Cohort Analysis
Network Referrals
Publisher Referrers

Q16. What is the hierarchy of a Google Analytics account?

Account > Property > Organization > Views
Organization > Account > Property > Views
Organization > Property > Account > Views
Account > Organization > Property > Views

Reference

Q17. What feature do you configure if you want to track transactions, order values, shopping cart behavior, and product performance?

campaigns
revenue
ecommerce
ROAS (Return On Ad Spend)

Q18. What is an example of data you cannot track in Google Analytics?

page speed score
return on advertising spend
precise user latitude/longitude data
time on site

Q19. If you create a new user at the property level, what does the user inherit access to?

all the views of that property
all the accounts in the organization
Nothing—each permission must be set manually.
all the properties in the account

Q20. In the following URL, what channel grouping is traffic assigned to?

example.com/?utm_source=google&utm_medium=cpc&utm_campaign=315

Display
Google
Organic Search
Paid Search

Q21. If you wanted to determine if a particular browser was resulting in a high bounce rate, what report could you look at?

Technology > Browser & OS
Site Speed > Page Timings
Mobile > Devices
Behavior > Engagement

Q22. You offer a downloadable music file called Sample Tone on your website. What is the best way to configure the components to track this event?

Hit: Download // Event: Sample Tone // Content: Music
Category: Music // Action: Download // Label: Sample Tone
Category: Download // Event: Music // Label: Sample Tone
Hit: Music // Event: Download //Content: Sample Tone

LinkedIn Google Analytics Assessment Answers 2023

Q23. You want to classify people who join your newsletter with a custom dimension for “Newsletter Subscribers.” What is the appropriate scope to apply to this custom dimension?

User
Hit
Product
Session

Q24. You are viewing a report with Source/Medium as the primary dimension, but also want to include landing page data. What do you do?

Use a filter.
Create a new view.
This is not possible.
Use a secondary dimension.

Q25. If you are collecting campaign data, which report shows the results?

Acquisition > Campaigns > All Campaigns
Audience > Custom > Custom Variables
Conversions > Goals > Overview
Behavior > Events > Overview

Q26. If you wanted to verify Google Analytics was working immediately after installation, which report would you review?

Acquisition > Overview
Realtime > Overview
Behavior > Behavior Flow
Audience > Active Users

LinkedIn Google Analytics Assessment Answers 2023

Q27. What does this represent inside of Google Analytics?

segment
report tab
data header
View

Q28. What is the relationship between an event and an event goal?

An event goal must be created in order to track events.
Nothing, an event is another name for event goal.
An event is captured per user; an event goal is captured
An event is a user interaction; an event goal is triggered by a selected event.

Q29. When configuring the global site tag, where in the HTML should it be placed?

directly before the </head> tag
directly after the <head> tag
directly after the <body> tag
directly before the </body> tag

Q30. What is this report an example of?

cohort analysis
funnel visualization
user flow
Treemap

Q31. A user downloads a white paper with event tracking once in a single session. Another user downloads the same white paper three times in a single session. How many unique events are counted?

one
three
two
four
Reference

Q32. How do you review the revenue and conversion rate between your traffic sources?

Create two segments, one for revenue and one for conversion rate, and then review Acquisition > All Traffic.
View Ecommerce > Overview and toggle Traffic Sources in the Explorer tab.
Create two segments, one for revenue and one for conversion rate, and then review Conversions > Ecommerce.
Go to All Traffic > Source Medium and set eCommerce in the Conversions menu.

Q34. Which calculated metric would return average events per user?