How to Increase Organic Traffic to Your Site
Organic search drives 51% of all web traffic and 40% of revenue. That is why search marketing teams continually aim to generate more search traffic. Rank on page one for a keyword in a search engine, and you’ll see organic traffic increase; rank in the top 3 positions or the featured snippet for that keyword and you’ll likely see an exponential traffic jump. Fail to rank on page one, however, and the missed opportunity to drive bottom-line revenues will be tangible.
How to Find and Fix Non-Performing Content
First, identify the best-performing content on your website in terms of backlinks, traffic and ranking keywords, and conversions. Running a content audit is the best way to do this:
Create an inventory of target keywords and their related articles that are not capturing much of the traffic for that term. One way to do this is using Alexa’s Site Keywords tool.
Type in your site to get a list of all the keywords driving traffic to your site.
How To Promote Your Blog – The Fastest Way To 1000 Visitors Per Day
Step 1) Create Great Content For Your Blog
The number 1 thing you should focus on to get traffic is, great content. Why? because that’s what attracts people to your website.
When I’m writing an article, I have two things in mind. Firstly, I want to make it as simple for someone to understand as possible. Secondly, I want to make it as beneficial to the reader as possible.
So, with that in mind, how much great content do you need to get 1000 visitors a day.
- 10 articles getting 100 visitors a day.
- 20 articles getting 50 visitors a day.
- 100 articles getting 10 visitors a day.
Looking at these numbers, I would say you were best of focusing on less articles, that bring more traffic.
So how do you go about creating content so good that you can get 1000 visitors a day? Here is step by step what I would do:
Brainstorm and research high traffic keywords.
Great content gets linked to a lot, on both social media and blogs, but only if people can find it in the first place.
Links help you rank high in Google.
But none of this matters if you don’t target your blog post for something people are actually searching for in Google.
That’s where keyword research comes in.
Keyword research is all about finding keywords that get the most searches in Google.
To do this, we use SEMRush. This has to be my favorite tool that I have found this year. It’s far better and more user friendly than any other tool similar to it.
Once you signup for an account (they have a free trial), go to their Keywords Explorer tool and type in the topic you want to write a blog post about. You want to find keywords that have a lot of searches but are not so competitive that you can’t rank for them.
How To Promote Your Blog With Email Marketing
When Noah Kagan from OkDork wrote a post about getting more traffic for every single post you publish, his very first tip was to start building and prioritizing your email list. It’s the best way to turn organic traffic into engaged readers who constantly see the cool stuff you’re publishing and keep coming back to your blog.
As we know at CoSchedule, we focus on converting our traffic into email subscribers because they’re more likely than any other audience type to become regular users of our editorial calendar software.
Ways To Get Traffic and Promote Your Blog
1. Write more.
Studies show that the more often you update your blog, the more traffic it will receive. Google gives higher priority to websites with fresh content, so if you want to get more attention from the search engines, update your blog at least twice a week.
2. Promote with social media.
Share each new blog post across your social media networks, including Twitter, LinkedIn, Facebook, Google+ and Pinterest. If you spend time cultivating your networks and share great content, social media sites can become some of your top traffic sources.
3. Write better titles.
The titles for your blog posts are almost more important than the content itself. That’s because titles help potential readers decide whether they should click and read more. Pay attention to the article titles you see on magazine covers. They entice readers with promises and solutions. When you do the same, your readership will increase.
4. Know your niche.
While you may be interested in sea life, exotic travel destinations, Little League baseball and weight loss, you’ll confuse your audience if your content doesn’t follow a clear theme. Decide who your target audience is, what they want to read and what specific messages you want to convey.
5. Include photos.
Studies have shown that photos in blog posts boost readership. Not only does a photo make the post more visually appealing, but you can also include keywords in the Alt Image tag on the photo, boosting search engine optimization (SEO) for your site.
6. Incorporate keywords.
Speaking of SEO, keywords are at the heart of SEO. One of the easiest ways to generate more traffic to your website is to ensure that every page on your site has a keyword strategy. So for each blog post you write, choose one key phrase that you believe readers would use to find that post.
7. Incorporate links.
When you mention another company’s product or service in a blog post, include a link to that company’s page. Not only does Google like to see outbound links on your site, the company you mention may also notice your post and link back to you. Plus, readers appreciate it when you provide resources to make it easier for them to find the things they’re looking for.
8. Add social sharing buttons.
At the top and bottom of your blog posts, make sure you include social sharing buttons for Twitter, LinkedIn and the other major social networks. Make it easy for readers to spread the word.
Create Amazing Content
Content is a great way to attract, engage, and convert website traffic. The recipe for success with content marketing is actually very simple:
Create Great Content + Do Great SEO = Generate High Quality Organic Website Traffic
Great content marketing is also a sustainable, cost effective marketing strategy in the long term. The reason for this is that people will always be searching for things online, and if your content offers them value, Google will reward you by enhancing your search engine rankings.
That’s why it’s an absolute must that you create content that is truly insightful, educational, and entertaining for your audience. It’s possible to create high-quality content by involving your staff in the content creation process, so you’re constantly creating a steady stream of engaging content ready to publish anytime.
Use Self Publishing Platforms
You can build subject matter expertise in your domain by self publishing books on online public platforms like Amazon, or by publishing articles on Medium, LinkedIn, or WordPress. This will allow you to gain exposure to a large audience who access these platforms regularly.
Books and articles are not the only content format. You can choose to publish presentations or PDF slides on platforms like Slideshare which can generate lots of website traction too. You can publish podcasts on iTunes, and also do videos on Youtube.
Ways to Increase Traffic to Your Website
2. Get Social
3. Mix It Up
4. Write Irresistible Headlines
5. Pay Attention to On-Page SEO
6. Target Long-Tail Keywords
7. Start Guest Blogging
8. Invite Others to Guest Blog on Your Site
9. Go After Referral Traffic
10. Post Content to LinkedIn
11. Implement Schema Microdata
12. Link Internally
13. Interview Industry Thought Leaders
14. Don’t Neglect Email Marketing
15. Make Sure Your Site is Responsive
16. Make Sure Your Site is Fast
17. Foster a Sense of Community
18. Make Yourself Heard in Comment Sections
19. Examine Your Analytics Data
20. Get Active on Social Media