In the ever-evolving landscape of digital marketing, one thing remains constant: the pivotal role of rank tracker tools in optimizing your SEO strategy.
These tools have become indispensable for marketers, providing a gateway to comprehending, dissecting, and enhancing a website’s position in search engine rankings.
In this comprehensive guide, we explore the top rank tracker tools that are currently shaping the SEO industry.
1. Ahrefs Rank Tracker
Ahrefs, a prominent name in the digital marketing arsenal, introduces its Rank Tracker, a comprehensive suite of features tailored to optimize your SEO endeavors. This tool is designed to monitor your website’s ranking over time and compare its performance with that of your competitors—a valuable asset for gaining profound insights into your digital landscape.
With Ahrefs, tracking your Google rankings on both desktop and mobile across 170 countries is a breeze. The setup is straightforward—input or import your list of keywords, select relevant countries, and specify your competitors’ URLs. Ahrefs takes care of the rest.
A standout feature of Ahrefs is its robust data visualization capabilities. Interactive graphs depicting Visibility, Average Position, Traffic, and Positions Distribution enable you to assess your SEO progress with ease. Moreover, Ahrefs helps you identify if your website ranks in 13 specific SERP features, including Featured Snippets, Sitelinks, Image Packs, and more, enabling you to tailor your strategy for enhanced SERP visibility.
Ahrefs allows you to segment your data using multiple filters and tags, helping you organize your keyword list according to your specific needs. It introduces the “share of voice” functionality, determining which websites and pages are competing for search traffic with your tracked keywords.
Comprehensive key metrics for each tracked keyword, including ranking progress, CPC, estimated search volume, and clicks, are readily available. Scheduled email reports ensure you stay up-to-date with all your ranking changes, conveniently delivered to your inbox.
Pricing:
- Lite: $99/month
- Standard: $199/month
- Advanced: $399/month
- Enterprise: $999/month
2. Serpstat
Serpstat’s Keyword Rank Checker Tool stands out by offering a robust, reliable, and intuitive platform for tracking your site’s positions in mobile and desktop search results. It caters to those who require a detailed, daily update on their website’s positioning, making it invaluable for agencies and enterprises seeking to boost visibility and traffic.
Serpstat allows you to target and track individual pages or categories of your site, providing a detailed breakdown of your site’s performance. It offers an evaluation of your market share and identifies which SERP features are driving traffic to your site.
One of Serpstat’s exceptional features is its ability to provide insights into your competitors. By tracking your site’s positions and the top 100 search results for a given keyword, Serpstat empowers you to make data-driven decisions to increase visibility.
Serpstat extends its functionality to paid ads, allowing you to track positions of your website in contextual advertising. Additionally, it offers over 50 other marketing tools, from Keyword Research to AI Content Tools and Local SEO, making it a comprehensive solution.
Pricing:
- Lite: $69/month
- Standard: $149/month
- Advanced: $299/month
- Enterprise: $499/month
- Custom Plan: Contact
3. SEO PowerSuite
SEO PowerSuite positions itself as an all-encompassing SEO solution, with its Rank Tracker being a standout feature. Designed for unlimited keyword position tracking, this robust tool is trusted by approximately 20,000 monthly users and caters to a diverse array of professional SEO tasks.
The appeal of Rank Tracker lies in its advanced keyword position tracking features. Whether you’re scanning the top 10 or 1000 search results, or interested in global or local keyword rankings, Rank Tracker adapts to your needs. It tracks keyword performance on desktop or mobile devices, checks positions in Google SERPs or alternative search engines, and even monitors keyword positions in Google Maps listings.
Keyword research and analysis are seamless with Rank Tracker, combining popular keyword finder tools into one platform. It automatically groups your keyword ideas by topic, allowing you to target entire keyword groups effectively. Integration with Google keyword tools like Google Analytics and Search Console provides a clear overview of your current keyword trends.
Pricing:
- Free for unlimited evaluation
- The professional option, intended for internal usage, is available for selection. $299/year (Discounted from $596/year)
- The enterprise choice, designed for client-related tasks, is on offer.: $499/year (Discounted from $1,396/year)
4. SEMrush
SEMrush’s Position Tracking tool is designed to monitor your site’s and your competitors’ rankings on a daily basis, for any location or device type. This formidable instrument furnishes valuable insights into competitors who are focusing on and positioning themselves for identical keywords as your own, across every location within your tracking scope.
One distinguishing feature of SEMrush’s Position Tracking tool is the ability to set up custom notifications for critical position changes. It also enables you to automate reporting about progress, creating detailed reports using the built-in PDF editor or integrating your project into a Google Data Studio dashboard.
The tool features integrations with Google Analytics and Google Data Studio, allowing you to gather data on every keyword your site ranks for on Google and pull organic and paid data from an existing Position Tracking campaign.
Pricing:
- Pro: $119.95 monthly
- Guru: $229.95 monthly
- Business: $449.95 monthly
5. Moz
With a relentless focus on keywords in SEO, Moz’s Rank Checker is a speed-optimized tool that is both user-friendly and impressively efficient. Through the uncomplicated act of inputting a keyword, URL, search engine, and country into Rank Checker, users unlock a treasure trove of information, encompassing exhaustive rank examinations and intricate keyword metrics.
A standout feature of this tool is its ability to perform competitive research, allowing you to monitor your rivals’ ranking for your target keywords. It also lets you spot-check potential keywords before deciding to track them and choose from major search engines such as Google, Bing, and Yahoo for relevant ranking data.
Moz’s Rank Checker is part of the broader Moz Pro suite, an esteemed SEO analytics platform that provides competitive intelligence, ROI-improving insights, and an all-encompassing view of your search performance.
Pricing:
- Standard: $99 per month ($79 per month if billed annually)
- Medium: $179 per month ($143 per month if billed annually)
- Large: $299 per month ($239 per month if billed annually)
- Premium: $599 per month ($479 per month if billed annually)
6. ProRankTracker
ProRankTracker is a dedicated SEO rank tracking and reporting tool renowned for its delivery of exceptionally precise and current data. Aimed at keeping SEO professionals, teammates, and clients well-informed, ProRankTracker stands out for its commitment to 100% accurate SERP rank tracking, accessible from any device.
Distinguished for its expansive prowess in data visualization, ProRankTracker empowers users to evaluate their SEO advancements using online perspectives, graphical representations, and tailor-made reports. A distinctive feature is the ability to generate and automatically send customized, white-label reports, providing an invaluable resource for demonstrating value to clients or within your organization.
ProRankTracker offers different plans catering to various user needs, from personal use to SEO professionals requiring more terms quotas and features for their clients.
Pricing:
- Free: Try out ProRankTracker for free.
- Starter: Starting at $13.5 per month
- Pro: Starting at $89 per month
- Agency: Starting at $180 per month
7. AgencyAnalytics
AgencyAnalytics has painstakingly crafted its SEO Rank Tracker to cater to the needs of advanced keyword rank tracking and to provide insightful reporting. This platform equips you with the capability to monitor keyword rankings across a multitude of search engines, encompassing Google, Bing, Google Mobile, and Google Local, all while delivering daily updates to ensure that clients have access to the most up-to-date information.
The advanced features do not stop there. AgencyAnalytics offers automated reports, eliminating the time-consuming task of manually generating reports and ensuring accuracy. You possess complete authority over the creation of staff and client accounts, complete with tailored access permissions. Furthermore, the platform is meticulously crafted for producing deliverables, providing the flexibility to construct entirely bespoke keyword ranking reports that showcase your clients’ keyword standings in conjunction with any other pertinent SEO information.
Pricing:
- Freelancer: $12 USD per month per client campaign (minimum purchase of 5 client campaigns)
- Agency: $18 USD per month per client campaign (minimum purchase of 10 client campaigns)
- Enterprise: Custom pricing (minimum purchase of 50+ client campaigns)
8. SE Ranking
SE Ranking provides comprehensive data on the precise positions of your keywords across all prominent search engines, both for your own use and that of your clients. This adept keyword rank tracking tool enables you to monitor clients and competitors, identify high-performing keywords, proactively detect declines in rankings, and fine-tune your SEO strategies with precision.
One of the significant features of SE Ranking is its 100% accurate data, providing you with cached SERP copies and on-demand rechecking of positions at any given time. You have the capability to tailor the website rank checker to align with your specific requirements, allowing you to select the scanning frequency and depth. Moreover, you can personalize the interface according to your own preferences.
SE Ranking also provides the opportunity to link your Search Console, Analytics, and Business profile, affording you access to supplementary, information-rich reports.They cater to businesses of all sizes with their The collaborative utilization feature permits you to establish sub-accounts, each with distinct levels of access to keyword rank data and projects.
Pricing:
- Essential Plan: Starting at $39.00 per month, inclusive of up to 10 projects and 250 keywords.
- Pro (Most popular): From $89.00/month with all Essential features with extended limits and user seats
- Business: From $189.00/month with all Pro features with extended limits and API access.
9. AccuRanker
AccuRanker stands as the paramount platform for rank tracking and analytics, empowering SEO professionals to acquire deep analytical insights and surpass their competitors. Renowned for its outstanding speed and user-friendly interface, it is indispensable for enterprises and SEO agencies in pursuit of swift SERP checking and tracking.
Among its fundamental attributes, AccuRanker boasts effortless data accessibility. It offers all data and computed metrics through their REST API without constraints, simplifying the process of custom application development and reporting. This feature is greatly esteemed by individuals possessing technical expertise, as well as by developers within SEO agencies and enterprises.
AccuRanker also excels in data segmentation and cubing. Using AccuRanker’s proprietary technology, you can easily filter and segment your data, significantly simplifying the handling of large datasets.
Their dynamic tagging feature allows advanced filters for tagging your keyword data dynamically. This helps in creating multiple filter inputs to single out targeted keywords, simplifying a task that would otherwise be tedious for SEO specialists.
AccuRanker’s advanced rank tracking is facilitated by the ‘Organic Site Explorer,’ giving a visual overview of how your site and subpages are indexed across keywords. It also provides insight into what you and your competitors are indexed for at every page or category level.
Their ‘Share of Voice’ functionality offers insight into the performance of your critical keywords, allowing you to discern whether high-traffic keywords are experiencing rank fluctuations. Additionally, the tool provides pixel tracking, furnishing you with ranks and precise X and Y coordinates for every element identified on the SERP.RP.
Pricing:
- You are only charged for the quantity of keywords you wish to monitor. For instance, the tracking of 1,500 keywords costs $186 per month. They also offer a 10% discount for annual payments and allow changing your plan anytime without any additional costs.
10. Topvisor
Topvisor stands as an all-encompassing SEO tool, delivering robust rank tracking and domain evaluation. Its scope spans domains, subdomains, internal web pages, social media profiles, communities, and mobile apps. It offers wide-ranging support across numerous search engines, encompassing Google, Yandex, Bing, Yahoo, and Seznam, as well as platforms like YouTube, the App Store, and Google Play.
Topvisor distinguishes itself with its multi-device rank tracking capability, enabling you to monitor keyword rankings for desktops, tablets, and mobile phones across various search engines and locations. This empowers you to assess and improve website performance in both desktop and mobile search seamlessly.
Furthermore, the tool provides location-specific ranking, allowing you to observe keyword rankings in various languages, while also delivering immediate and pre-scheduled updates regarding global and local keyword fluctuations.
Topvisor permits you to assess and monitor the rankings of any page within your website. Moreover, it empowers you to oversee and contrast your website’s performance with that of up to 250 competing websites.
The ‘Flexible Schedule’ functionality enables you to set up automated ranking reports to receive updates on all modifications. Additionally, the tool offers seamless integration with well-known platforms such as Google Analytics, Google Search Console, Yandex Metrika, and Yandex Webmaster.
Pricing:
- S plan: $29/month
- M plan: $89/month
- L plan: $299
- XL plan: $599/month
Conclusion
The significance of a rank tracker tool extends beyond tracking keyword performance; it serves as the cornerstone for effective SEO planning. These tools enable you to identify trending keywords, discern the impact of algorithm changes on your website’s rankings, and play a pivotal role in local SEO campaigns by tracking keyword rankings specific to geographic locations.
Your choice of a rank tracker tool should align with your specific needs and goals. We hope this guide equips you with the information needed to pick the best solution for your SEO endeavors.
